Performance Marketing Lead - Consumers

Global Premium Consumer Brand | Tokyo (Hybrid Work Model)

Are you passionate about digital marketing, performance optimization, and data-driven growth? Join a leading global premium consumer brand and play a key role in accelerating customer acquisition, engagement, and retention through innovative digital marketing strategies.

The Opportunity

As part of the Brand Communication team, you will lead digital performance marketing initiatives across multiple digital channels, driving measurable business impact and enhancing the customer journey. This role offers the opportunity to collaborate with local and regional stakeholders while shaping the future of digital growth in Japan.

Key Responsibilities

Digital Strategy & Performance Marketing

• Develop and execute performance marketing strategies across SEM, SEO, paid social, display, affiliate, programmatic, retargeting, and audience targeting channels.
• Translate business objectives into effective customer acquisition strategies.
• Align digital initiatives with CRM activities, marketing campaigns, and eCommerce priorities.

Campaign Management

• Manage and optimize end-to-end digital acquisition campaigns across multiple platforms.
• Partner with eCommerce, customer experience, and media teams to maximize conversion and online sales performance.
• Manage external agencies and vendors to ensure effective campaign delivery and execution.
• Localize and adapt global digital campaigns for the Japanese market.

Analytics & Optimization

• Monitor and optimize campaign performance against key metrics including ROI, CPA, CPC, CPL, conversion rate, and engagement.
• Conduct A/B testing and continuously improve campaign effectiveness.
• Deliver actionable insights through data analysis and performance reporting.
• Explore new acquisition channels, marketing technologies, AI-driven solutions, and automation opportunities.
• Track market trends and competitor activities to identify growth opportunities.

Requirements

Essential

• Bachelor's degree or above.
• Business-level English communication skills.
• 3+ years of experience in digital performance marketing, paid media, or customer acquisition.
• Hands-on experience across search, social, programmatic, retargeting, and digital advertising platforms.
• Strong analytical skills with a proven ability to optimize marketing performance.
• Excellent stakeholder management and project coordination skills.

Preferred

• Experience with Google Ads, Google Analytics, SEO, DSP, DMP, and ad-serving platforms.
• Google certifications are a plus.
• Experience within consumer, retail, luxury, lifestyle, FMCG, or eCommerce environments.
• Website management and CRM marketing exposure.
• Familiarity with audience segmentation, personalization, and customer lifecycle marketing.

What's on Offer

• Opportunity to join a globally recognized premium consumer brand.
• Ownership of high-impact digital marketing initiatives.
• International and collaborative working environment.
• Hybrid working model with flexibility.
• Competitive compensation package.
• Comprehensive benefits and career development opportunities.

Location

Tokyo, Japan (Hybrid Working Model)

If you're a data-driven marketer who enjoys combining analytics, creativity, and innovation to drive business growth, we'd love to hear from you. Submit your English CV and Japanese resume to be considered.