Brand Manager

We are partnering with a leading global premium spirits company to hire a Brand Manager to lead a portfolio of internationally recognized premium and super-premium brands in Japan.

This is an exciting opportunity for a strategic and commercially minded marketer who is passionate about building iconic brands, driving business growth, and creating impactful consumer experiences. The role will be responsible for brand strategy, integrated marketing execution, business planning, performance management, and cross-functional collaboration to accelerate growth across a dynamic premium portfolio.

Key Responsibilities

• Develop annual business plans, marketing strategies, forecasts, and growth initiatives to drive brand performance
• Translate global brand strategies into locally relevant consumer and trade marketing plans
• Analyze market trends, consumer insights, competitive activity, and brand performance to identify growth opportunities
• Manage brand budgets, investment planning, and profitability targets
• Lead the development and execution of integrated marketing campaigns across media, events, experiential marketing, and trade channels
• Partner closely with sales, finance, supply chain, consumer insights, and external agencies to ensure effective execution
• Evaluate campaign effectiveness and recommend optimizations to maximize business impact
• Prepare business reviews, performance updates, and strategic recommendations for senior stakeholders
• Build strong relationships with local, regional, and global stakeholders to ensure alignment and drive results
• Support and mentor junior team members while contributing to a collaborative team culture

Key Requirements

• 5+ years of marketing experience, ideally within brand management
• Proven track record of developing and executing successful marketing plans
• Strong commercial acumen and strategic thinking capabilities
• Experience utilizing data, analytics, and consumer insights to drive decision making
• Excellent project management skills with the ability to manage multiple priorities simultaneously
• Strong communication, presentation, and stakeholder management skills
• Business-level Japanese and English language proficiency
• Ability to collaborate effectively across cross-functional and international teams
• Entrepreneurial, proactive, and solutions-oriented mindset
• Passion for premium brands, consumer engagement, and brand storytelling

Preferred Background

• Experience within FMCG, alcoholic beverages, premium consumer goods, luxury, or lifestyle brands
• Experience managing premium or international brands
• Strong understanding of brand building and premiumization strategies
• Experience working in a multinational environment
• Ability to balance strategic thinking with hands-on execution

Why Consider This Opportunity

• Join a globally recognized premium consumer goods business with an outstanding portfolio of market-leading brands
• Play a key role in shaping the growth strategy and future success of iconic brands in Japan
• Gain exposure to regional and global stakeholders within a highly international environment
• Lead high-visibility marketing initiatives with significant business impact
• Enjoy strong career development opportunities within a collaborative and entrepreneurial culture
• Work at the intersection of brand building, commercial strategy, and consumer engagement in a dynamic growth environment