Marketing Manager

We are partnering with a leading global consumer brand to hire a Marketing Manager to drive integrated marketing initiatives across retail, e-commerce, and experiential channels in Japan.

This is an opportunity for a strategic yet hands-on marketing professional with strong experience in consumer-facing and digital marketing. The role will focus on planning and executing end-to-end campaigns across multiple touchpoints, while collaborating cross-functionally to deliver impactful brand experiences and drive business growth.

Key Responsibilities

• Develop and execute integrated marketing strategies across retail stores, e-commerce, and pop-up activations
• Lead campaigns across PR, digital, advertising, events, and in-store promotions
• Drive traffic across online and offline channels through omni-channel initiatives
• Collaborate with cross-functional teams to align marketing with broader business and content strategies
• Manage end-to-end campaign execution, ensuring high-quality output across all touchpoints
• Plan and execute consumer events and promotional activities
• Leverage market and customer insights to inform campaign strategy and optimization
• Manage budgets, timelines, and external agencies to ensure effective delivery
• Lead and mentor team members within the function

Key Requirements

• 5+ years of experience in consumer marketing, including retail and/or e-commerce
• Strong experience in campaign planning, execution, and budget management
• Background in digital marketing and integrated campaign delivery
• Experience developing creative assets (video, visuals) and managing promotional activities
• Strong stakeholder management and cross-functional collaboration skills
• Data-driven mindset with experience in market and customer insights
• Ability to work in a fast-paced, dynamic environment
• Business-level Japanese required; English preferred