Senior PR & Brand Communications Specialist

We are looking for a Senior Specialist - PR / Communications & Advertising to join a leading outdoor performance brand in Japan.

This role sits at the heart of brand storytelling and will be responsible for shaping how the brand connects with its audience across the Japanese market.

Key Responsibilities:

• Lead and execute integrated PR, communications, and advertising initiatives
• Develop and deliver compelling brand narratives aligned with global strategy
• Act as a key liaison between global teams and local stakeholders
• Manage agencies, vendors, and external partners
• Drive campaigns from concept through execution and performance analysis
• Support brand awareness and engagement through data-driven insights

What You'll Do:

You will play a central role in translating a globally established brand vision into locally relevant storytelling-building emotional connections with consumers and strengthening brand presence in Japan.

We are looking for a creative and strategic communicator who thrives in a fast-paced, international environment.

Requirements:

• Minimum 6 years' experience in PR, communications, or advertising
• Strong storytelling and writing capability with attention to brand voice
• Experience managing campaigns end-to-end (strategy → execution)
• Strong stakeholder management across internal and external partners
• Ability to combine creativity with analytical, data-driven thinking
• Experience in fashion, lifestyle, or outdoor brands is a strong plus
• Business-level English and Japanese

Ideal Profile:

• Passionate about outdoor culture, community, and purpose-driven brands
• Naturally curious, proactive, and hands-on
• Comfortable working in a global matrix environment
• Able to influence and align multiple stakeholders